Our Target Audience:
Our events are often bought for people as gifts - by family and friends. We also sell to corporate companies and to Stag groups - so a broad range.
95% of our customers are male - ranging between 18 and 50 years old.
Our events are very good value - cheaper than many and with much more drive-time.
Customers tend to be "into" cars, keen on new experiences, and quite competitive.
However when they choose us, they are decideing to do something fairly outrageous, compared with the standard motorsports experiences.
