Logo Design by ZenLayout ™

City Clarity Identitiy

$500 Prize
86 Entries
Completed.

Show Contest Brief

Contest Type: Corporate Identity
Company Name: City Clarity LLP
Slogan:
What We Do: City Clarity provides outsourcing services, data analysis/mining and reporting
Our Industry: Consulting & Careers
Formats Accepted: Editable Package (Xpress or InDesign)

Description:

City Clarity is an IT services provider specialising in business intelligence.

Top Three Things to Communicate through our Design:

#1- Data Handling
#2- Consultancy
#3- Competency

Reference Url our Design:

Our Target Audience:

Small-medium sized companies, typically Head of Finance/IT, circa 35 years old, income £75K+, customer based mainly involved with consumer electronics

Styles that we are interested in:

Wordmark

The simplest yet with the highest recall. Text or Wordmark is a uniquely styled font type that spells out the company or brand name. Though it may seem very simple, this logo type requires the most innovative type font, refreshing colors, and distinct feature, to create an impact. Because it relies solely on the texts and colors, there is a big challenge on how it will effectively build a lasting image for the brand or company it represents. [Image: Contest Style]

Emblem

An emblem features the name of the company typically enveloped by a pictorial element or shape. [Image: Contest Style]

Abstract

Uses abstract shapes and symbols to convey an idea or attribute about the organization. [Image: Contest Style]

Iconic

From the root word icon, an iconic type of logo is actually a symbol or figure that represents the company. Perhaps, this kind of logo is the most common but the most difficult to design as well. It includes abstract ideas that make it more complicated to draft. It requires complex ideas which are combined into one concept and translated into its simplest form. [Image: Contest Style]

Web 2.0

Although there no official description of "Web 2.0" logos, some common elements can include: vibrant colours, subtle 3d feel, bold type, color transitions, and shadows. [Image: Contest Style]